October, 20th, 2011 – Taking his legacy of fitness forward, Jonty Rhodes, the legendary South African cricketer launched a new range of wellness & endurance supplements under ESN (Evolution Sports Nutrition Pvt. Ltd). The launch was held at Hotel Metropolitan, Bangla Sahib Road, Connaught Place, New Delhi.
According to Jonty Rhodes, “My fielding was initially called a revolution, way back in 1992 when I crashed into the stumps at the world cup. Since then I have certainly seen the evolution of fielding as an essential part of cricket, especially over the past few years. ESN (Evolution Sports Nutrition) will inspire a new outlook on how sports supplements can improve your health, fitness, and lifestyle.”
In the words of Aatikaay Narula, CEO, ESN, “ESN (Evolution Sports Nutrition) has always thrived for perfection in its range of nutrition supplements. After the successful launch of Dohne Nutrition a couple of weeks back, ESN is now gearing up for a whole new range by Jonty. I am sure the new range health supplements are going to help people of all ages and from all walks of life, who want to remain agile and fit all their life.”
Evolution Sports Nutrition Pvt.Ltd.is a Sports Nutrition Company which is registered in India and South Africa, and has offices in Mumbai in India and tin the Gauteng Province in South Africa. The primary Directors in it are Aatikaay Narula and Jonty Rhodes – legendary South African Cricketer. ESN was born out of a dream of a middle class man – who often found the lack of world class nutritional supplements in India appalling. The irregularities in the industry, coupled with having companies manufacturing dubious quality supplements – which often led to a lot of sports persons being banned, apart from landing various others in hospital – just firmed up the thought which was already hatched. Having spent considerable time in South Africa and seeing on how the market for Sports Nutrition, health and wellness market developed in South Africa, Atikaay had a dream similar for his mother country.
ABOUT THE PRODUCTS
1. ESN’s Ageless Whey
ESN’s Ageless Whey has been carefully researched and developed and has been scientifically formulated for people striving to fight the ageing process and preservation of lean body mass whilst dieting. Ageless Whey is an instant nutrient dense, high protein drink mix that provides your body with the nutritional support it needs to burn body-fat and fight the free radicals that are involved in the ageing process. Ageless Whey is ideal for 30+ individuals who are looking to slow down the process of ageing by combating the free radicals and for a reduction to their bodyweight and bodyfat levels .Ageless Whey offers you a unique nutritional tool,which when combined with an effective exercise program and healthy nutrition,will support your Anti-Aging efforts and in building a better body. Don’t let the 30+ tag slow you down,with Ageless Whey, you can literally turn back the clock !
# Green Tea Extract for Fatloss
# AntiOxidants and Resvertrol for Anti-Aging
# Calcium for Strong, Healthy Bones
# Smooth Delicious taste
Esn’s Lean Whey
Esn’s Lean Whey has been carefully researched and developed and has been scientifically formulated for people striving for fat reduction preservation of lean body mass whilst dieting. Lean Whey is an instant nutrient dense, high protein drink mix that provides your body with the nutritional support it needs to burn body-fat and maintain lean muscle tissue. LeanWhey is ideal for those individuals who are looking for a reduction to their bodyweight and bodyfat levels as it has been carefully formulated to meet the rigours of an active lifestyle and controlled dieting. LeanWhey offers you a unique nutritional tool, which when combined with an effective exercise program and healthy nutrition, will support your efforts in building a better body.
# High Biological Value Protein Provides nutritional support for improved body composition.
# Enriched with Prebiotics and Probiotics to promote intestinal health and enhance nutritent bioavailability and absorbtion.
# L-Carnitine &Green Tea Extract for Fatloss
# Probiotic Strain for Digestive Health
# Calcium for Strong,Healthy Bones
# Advanced Crave Control Complex
ESN’s Work O Holic
ESN’s Work O Holic is an advanced mood, Focus and Concentration enhancing formulation comprised of a unique complex of ingredients. These ingredients act synergistically to Lower Stress and promote better mood and thinking. In today’s age, when Deadlines and Targets are an integral part of every working person’s life, ESN’s Work O Holic provide you with an edge to breeze through your daily tasks, whilst supporting clear thinking and quick decision making – keys to a successful Professional and Educational Career. Work O Holic is also great for those mid afternoon lulls where you find yourself yawning and itching to catch a quick nap. With ESN’s Work O Holic, not only would you achieve your targets, but will also set new limits!
# Energy Breeze
# Stress Management
# Mood Upliftment
# Focus and Concentration Formula
PROFILE OF AATIKAAY NARULA (CEO, Evolution Sports Nutrition Pvt. Ltd)
Aatikaay Narula is a young, handsome, successful and ambitious man who has transformed the lifestyle and wellness industry in South Africa viz-a-viz ESN, the newest sports, lifestyle and wellness Products Company in the country.
A born leader, Aatikaay was born in a spiritual and high-in-value middle class family in Kanpur (India), Aatikaay had dreamt of a life full of flamboyancy and exclusivity. After doing his graduation from Mumbai, Aatikaay moved to South Africa. Shuffling between working at a game park and a trainee job at a leading sports supplement company, Aatikaay started dreaming about developing his own formulations for wellness and fitness supplements. After a strenuous stint as field sales representatives with a fitness company, Aatikaay got his big break when one of the partners decided to start his own fitness company.
