Sangam India Limited, the leading textile conglomerate, recently released their print campaign. Conceptualised by TBWA India, the campaign will be released by July 2012, and will feature its brand ambassador- Virat Kohli. The new campaign introduces the new range of clothing and aims to differentiate Sangam products better then any other product available in market of the same segment.
Mr. V.K. Sodani - Executive Director and Mr. Gaurav Chaudhary - Head of Planning & publicity of SANGAM India Limited, along with brand ambassador Virat Kohli has announced their advertisement campaign of their latest range in corporate dress code & festival dressing in a press conference on 14th June 2012 at Hotel Sheraton.
The concept of the campaign lies in brand positioning “You are what you wear”. The clothes are designed & styled under the Designer label of Varun Bahl & Karan Johar.
Commenting on Sangam’s latest collection Mr Virat Kohli said - “I admire the way the fabric fall when I wear a suit made from Sangam Suitings, I always prefer to wear Sangam suits specially when in parties, and family occasions like weddings and festivals. I think the combination of fashionable textiles and ease of wearing them is what Sangam Suitings is to me”
Highlighting its new campaign and business plans Mr V.K. Sodani, Executive Director said, “We have launched the new campaign keeping in mind our latest collection. This festive season, we wanted to give our customers something that they have been looking forward to, 'look like someone who actually they are and truly believe in themselves. We’re positive that people across the country will relate to the message, and that the new collection will receive a positive response.
Sangam Suiting’s launched their latest collection on poly viscose and poly wool keeping in mind their aggressive expansion plans. The latest collection will have wrinkle free and anti microbial qualities ingrained into the product offering. Mr Sodani also added, “During the fiscal year, Sangam Suiting’s plans to expand its collection and strategic alliances. We plan to roll out stain release and non-iron fabric collection very soon.”
About Sangam India Limited
Sangam India is leading manufacturer of suiting and denim fabrics. Its suiting products are marketed under Sangam Brand. Over the years, SIL has developed an extensive distribution network across India and abroad. In the suiting business, nearly 30% to 40% of its revenues is derived from export market key among then being South Africa, Kenya, Middle East, Europe and Latin America.
At Sangam, the Suitings forms, parts of its finished/woven fabric business. Sangam’s total synthetic woven fabrics production currently stands at 20.5 Mn Meters PA. The woven fabrics business accounts for nearly 18 percent of total revenue. Sangam’s leadership in woven fabrics is on accounts of its colours, blends, textures and finishes. The company manufactures woven fabrics which are mainly used for suits and trousers. The company strength to offer a vast product range stems from its ability to blend various yarns to ensure the right texture, style and above all, the right value for money products to its customers.
